Shift is a medical recruiting website that focuses on making the process easier and simpler. They wanted an entire overhaul of their branding, web application and marketing material. They wanted to make sure the process streamlined and automated for easy recruiter use. This was to make it easy to start small and expand when they grew to larger geolocations.
Their marketing strategy was to utilize postcards and handouts to bring them to hospitals, and create a social following. The target audiences are current employees, students close to graduation, CNO's and nurse managers.